Marketing and Advertising
Marketing and advertising can drive customers to your dealership, but they also present potential compliance risks. Stay ahead of the curve.
Choosing Your Lead Provider
In these tough economic times, many dealers are looking for ways to cut expenses and protect cash flow. Some will feel the need to cut back on advertising, while others will recognize t... Read More
Not Just 6 Lines, 65 Characters
If you've placed advertising in an ezine, you've no doubt been advised by the publisher of his or her advertising guidelines. Typically these guidelines go something like this: "Six line... Read More
Marketing and Advertising Case Study: Deceptive Advertising
About 10,000 owners of General Motors vehicles received what appeared to be an official notice from GM in the fall of 2006. "URGENT POTENTIAL RECALL NOTIFICATION" the mailing announced in bo... Read More
Myths and Realities of Dealer Advertising and Marketing
In this video, Randy Henrick, Associate General Counsel at DealerTrack, discusses common auto dealer myths relating to marketing auto finance credit terms to consumers in today's legal environmen...
Myths and Realities of Dealer Advertising and Marketing
In this audio podcast, Randy Henrick, Associate General Counsel at DealerTrack, discusses common auto dealer myths relating to marketing auto finance credit terms to consumers in today's legal env...
Can You Speak DealerSpeak?
Riding on the rental car shuttle to the airport the other day, I overheard a Bavarian family of four chatting about something in their native language. I understood a few words. On that same shuttle... Read More
Subprime: The Hidden Profit Center You Can Bank On
Subprime has come a long way in the last five years. There was a time when many dealerships looked skeptically upon this segment of vehicle sales and wondered aloud whether it was worth the trouble. ... Read More
Illegal Immigration: Some Risk for Auto Dealers
The illegal immigration issue in the United States is probably familiar in general terms to almost all of you. Estimates of the number of illegal immigrants here generally range from 12 million to 20... Read More
You Can and Should Sell More Lease Finance
Are we on the verge of a new renaissance in vehicle leasing? We definitely are. Not since 2002 has vehicle leasing activity been as attractive as it is now. Today’s resurgence of leasing is be... Read More
Attorneys General Crack Down on Used Car "Staffed Sales Events"
It has been a busy year for state Attorneys General, at least ten of whom have taken legal action against so-called "staffed event" companies that conduct short term (generally three to fiv... Read More
Keeping Legal Exposure Local in an Internet-Based Selling World
The Internet is changing many of the ways auto dealers do business. Through the click of a mouse, a consumer from far away can search a dealer's inventory, obtain price and aftermarket informatio... Read More
Aggressive FTC Enforcement of Consumer Regulations Puts Pressure on Auto Dealerships
In case you haven’t noticed (and you probably haven’t), the Federal Trade Commission (FTC) has been very aggressive lately in enforcing consumer protection laws that apply to auto dealers... Read More
The Pros and Cons of Videotaping F&I Presentations
A hot issue in auto dealer compliance these days is whether or not to videotape aftermarket presentations to customers in the F&I office. Videotaping started several years ago when the Alab... Read More